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The Science Behind Fear
Halloween is traditionally associated with scary things: ghosts, witches, horror movies, and more. Over the years, trends in costumes have introduced a few other adjectives beyond “scary,” like funny,...
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The Science Behind Food Bliss
Warmth. Coziness. Food coma. All of these terms can describe the satisfied feelings we experience after eating a delicious meal. When it comes to this time of year, a lot of the good feelings are also...
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The Value of Infographics
The Value of Infographics You’ve probably already seen countless images across the web that define themselves as infographics, even if you haven’t noticed them. They could be anything from an annual...
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The Value of Interactive Content
“Interactive content” means different things to different people. In the visual communication space, it’s a way of conveying potentially complex or detailed information in a medium that requires...
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Infographic: Rent Prices Across the U.S.
As the economy fluctuates, living expenses often follow suit. According to the Department of Labor via Marketwatch, rent price increases have been outpacing increases to the rest of the consumer price...
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Killer Infographics is Coming to SXSW Interactive
SXSW Interactive is a conference bringing tech and creative folks from around the world together in Austin, TX for a few amazing days. Attendees can check out sessions geared at a variety of subtopics...
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Are You Over-Branding Your Content?
Branding speaks to a company’s identity; to its view of the world and of its place there; and to its mission, vision, and values. Branding is an integral part of the formation and evolution of any...
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Science Behind Naps
If you’re a fan of the nap, you may feel that they help to refresh and prepare you for the rest of your day. If you’re not, you’re likely still wondering what the supposed benefits of naps are, since...
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3 Reasons You Need a Brand Book
When your business is just starting out, it’s very easy to stick with designing individual and distinct brand assets for the moment. A growing organization must move at a fast pace, so to launch ideas...
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Brand Storytelling: Moving Beyond the “About Us” Page
The work your brand does is important — but that work wouldn’t happen without your company’s origin story, your founders, and the people who show up every day to push your success forward. Showing the...
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